Have you ever been motivated and encourage
by a story in your organization? Did the story inspired many of your fellow
co-workers to come together to achieve the mission of the organization; Or did
the story bored you and cause disappointment within the group? These stories
can be a great resource to leaders; however, it can also be harmful when not
deliver properly. Stephen Denning is contributor to the topic of storytelling
and has written intensely on the subject. According to Denning (2011), “Storytelling is about making managers and
leaders more effective in what they do” (p. 35). These stories help take the audience into a
journey where they learned, get inspired and are equip to contribute for the
cause which is identify by the organization. Companies with humble and amazing beginnings
have some of the best motivating stories. Take for example Apple, who was
started by two innovators out of their garage and now it’s a leading company in
the global market. Apples vision of bringing the best personal computing
experience to students, educators, creative professionals and consumers has encouraged
many employees to work hard to make this story reality (Farfan, 2016). Below is a great video with Stephen Denning on storytelling.
Being
part of the of the Navy has been a rewarding and amazing experience. The Navy’s
story has been around for the last 238 years and has strong belief in Honor,
Courage, and Commitment. It’s mission statement carries the belief of every
single sailor serving in our finest Navy. “The mission of the Navy is to
maintain, train and equip combat-ready Naval forces capable of winning wars,
deterring aggression and maintaining freedom of the seas.” (Navy.Com) This story
has been shaped by a long legacy of strength, freedom, traditions and the will
of many to be part of an organization that is truly making a difference it
todays world. The Navy’s core values of Honor, Courage and Committing is instilled
in the story of every sailor, a story that if filled with perseverance, righteousness
and the will to endure. In my views the story of the Navy is summarized in The
Sailor’s Creed:
"I am a United States Sailor. I will
support and defend the Constitution of the United States of America and I will
obey the orders of those appointed over me. I represent the fighting spirit of
the Navy and those who have gone before me to defend freedom and democracy
around the world. I proudly serve my country's Navy combat team with Honor,
Courage and Commitment. I am committed to excellence and the fair treatment of
all."
This
story is passed on by generations and keeps the goal of the Navy alive. It encourages
sailors to persevere when faced with the impossible. It helps leaders maintain a
culture that encourage others to lead by example and with a global impact. I’m
thankful to be able serve in our Nations Navy and honor to be able to
contribute to the ongoing story of greatness. Below is a great video, Go Navy!
Reference:
Denning, Stephen (2011-01-21). The Leader's
Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
(J-B US non-Franchise Leadership) (p. 59). Wiley.
Farfan, B. (2016). Apple Inc. Mission Statement Is Not Very
Innovative and Barely a Mission At All. Retrieved March 24, 2016, from
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htm
